About

About me

I’ve worked at the forefront of user experience for over 15 years, most recently as a Principal at Amazon, and want to continue building software that makes humanity better.

Known for my domain fluency, I help teams move quickly while maintaining a strong vision for product quality and user trust. My career is defined by the ability to architect high-level product strategies while remaining deeply rooted in the technical craft of implementation. My work emphasizes functionality without sacrificing joy and delight.

Hannah Grossman smiling on a snowy summit, a distant volcano over her shoulder

Core competencies

01
Deep Product Thinking

Aligning user-centered outcomes with business goals and operational constraints

02
Technical Fluency

A “Full-Spectrum” designer who writes code (HTML/CSS/JS) and learns new environments (Claude Code/Unity/Clojure) to support engineering

03
Craft-Level Interaction

High-fidelity design that builds immediate user trust and introduces moments of delight

04
Collaborative Leadership

Pushing teams toward better outcomes through shared vision and fast, focused execution

My values

1
Eliminate Unnecessary User Friction (Non-Negotiable)

If there’s a clearer, simpler way to do something, I fight for it. Friction erodes trust, slows adoption, and shows a lack of care.

2
Earn User Trust Through Quality

Users trust products that feel considered, coherent, and well-crafted—especially early on. I advocate for investing in polish and interaction quality from the start, not as a future phase.

3
Collaborate to Elevate the Work

Great products are built by aligned teams who care about the outcome. I work as a collaborative partner, engaging stakeholders and engineers to raise the bar together.

4
Move Fast Without Sacrificing Clarity

I think and execute quickly while keeping the experience coherent and the goals clear.

Out of office

I’m the mother of a smart, kind, funny 10-year-old who makes me laugh out loud and learn new things daily. My husband, two big dogs, and I love adventuring in the mountains. Creative pursuits keep me inspired and balanced: floral arranging, songwriting, crocheting, and watercolor painting. Here’s a glimpse into my life:

@hdorland Feed not connected yet
See more on Instagram →