* Obligatory random whiteboard photo? Yep, but everyone compliments my neat handwriting.
Hello! I’m Hannah, a UX Design Leader specializing in 0-to-1 product development, emerging tech, and translating complex data into seamless, joyful user experiences.
A first-of-its-kind “phygital” device that turned video calls into shared play. I owned all core platform UI—onboarding, calling and activity browsing—across the child's device and the caregiver's app, and authored the dual-plane interaction model and design tenets behind it.
4.7 stars—18 months to launchA full UX overhaul of Amazon's internal workforce reporting platform—a simplified core for everyday managers, an advanced control panel for power users, and Clarity Assist, an AI chatbot for querying team data in plain language. 20 interviews, CAB validation, testing with 40 employees.
7,500 weekly users—3.6 → 4.4 CSATRebuilt the delivery experience around how drivers actually work—grouped stops, a clearer itinerary hierarchy, and a sliding drawer that adapts to each driver. Grounded in 20 ridealongs across Seattle and London, plus the weekly “U-Lab” I formalized to test with real drivers in ten minutes.
16% fewer delivery issues—4.5 app store ratingWhile the heart of UX will always be human-centered, I’m embracing the AI revolution to stay ahead of the curve—redefining the design process by using the latest technology to bring empathy to scale.
That means leading teams through ambiguity, building the system that lets a team move fast, and staying close enough to the craft that the last 5% still gets done well.
Read the long versionUpdated as the stack changes
Get an email when I publish new thoughts. I’m trying to publish weekly (wish me luck).
